About Us

We began our journey as founders of this precious boutique in 2005, housing our dream in a cozy little space in Middleton, MA.  As we have watched this business thrive, we are constantly reminded of the heartfelt efforts that we and our staff contribute every moment to truly make dreams come true.  We moved the salon to its current home in Danvers, MA in 2009, where it took its new shape as a fixture in the bridal business.  Bella Sera is our baby, and we will forever stay true to the tenants that led us to open its doors.

First and foremost, every bride deserves our care and respect when selecting the gown she will wear as she walks toward her future.   No matter her size or shape, we are by her side to make sure she feels her absolute best on the most magical day of her life. 

We also believe that this process should be as exciting and painless as possible, and through communication and expert attention, we can easily achieve these goals.  

Finally, we believe that you should find value in the products and services rendered by our salon.

We are here to listen.  We are here to offer our expertise.  We are here to create memories.   We look forward to every visit from our brides and consider each of you a special jewel in the mosaic that makes this business shine.

With heartfelt regards,
Lisa Almeida and Heidi Nicholson