ACCESSORIES     •     ALTERATIONS     •     BRIDAL     •     BRIDESMAID     •     MOB     •     OCCASION     •     PAGEANT  



For all things Bella Sera Boutique 



P: (978) 774 - 4077

F: (978) 774 - 0744










11 AM - 8 PM

11 AM - 8 PM

11 AM - 8 PM

10 AM - 5 PM

09 AM - 5 PM

10 AM - 4 PM


Appointments  preferred.




A sparkling tiara, a regal veil, statement earrings, a playful handbag – each represents a facet of her character. We have partnered with designers that carefully craft every piece we carry in our boutique. We believe these one-of-a-kind creations will provide each guest with the definitive touch that makes her stand out on her special day.

We realize that your bridal party has to walk the line between fabulous and frugal.  Our gowns are youthful, trendy, flattering and come in an endless array of colors.  What’s more?  Your bridal party will leave with a little extra to cash to spend on that registry item you just have to have!  Take a peek.

Bella Sera's bridal collection reflects the individualistic style of every woman walking through our doors. We understand that your size, shape, taste and aesthetic is yours alone. We are excited to carry one of the largest selections of styles and sizes in New England. Our bridal motto is 'Every Bride is Beautiful' and our team is dedicated to being part of your happily ever after!

Bella Sera carries gowns for 'Every Woman. Every Occasion.'™  We specialize in Mother of the Bride as well as cocktail and evening gowns for every special occasion. We carry all of your favorite designers and others you will learn about when you arrive and have one of the largest selections of styles and sizes in all of New England. We are confident we will find a gown you will look and feel your best in!

There are so few special occasions in life, and these moments deserve celebration.  We believe that special milestones in you life require a specialty shop – a team of experts and designers that truly understand what it means to look and feel your best. Through our guidance, you will come to understand silhouette and fit, fabric and application, color and proportion. We live to dress you!

We offer full pageant wardrobes including evening and cocktail gowns, interview outfits, swimsuits, shoes, jewelry, accessories, and more.  Bella Sera is also the proud official sponsor of Miss/Teen Massachusetts USA®, Miss/Teen Maine USA®, and Miss/Teen New Hampshire USA® - preliminaries to Miss /Teen USA® and Miss Universe®.

After you have chosen a gown at Bella Sera, we are happy to book you with an alterations appointment. We have a team of expert seamstresses with decades of experience to provide you with keen insights, a meticulous fit and peace of mind.  There are very few specialty shops that will offer this service.  We prefer to take care of you from start to finish.


To schedule an alterations appointment call:

(978) 774-4077

Photo: Miss MA USA 2017 | ©Creative Sparks Imagery

Founded in 1937 by Manny Bernstein, Paloma Blanca was first known as Blue Bird Dress. With its original location in downtown Toronto, Canada on the popular Spadina Avenue, the company began with a bridal gown and evening wear division. Manny’s brother Harry Bernstein also worked for the company and eventually took over the business from his brother. Continuing in the family tradition of offering unique bridal and evening wear designs and high quality manufacturing, Harry helped to maintain Blue Bird Dress as a leading design house in Toronto, making a name for itself across Canada.


In the late 70s, Harry’s two sons Marty and Shimmy Bernstein began working for the family business.  Working within every area of the company, from shipping and marketing to sales and design, Harry’s sons envisioned expanding the business. Eager to spread their wings, Marty and Shimmy worked together to increase distribution to hundreds of stores throughout the United States.  This cross-border success ignited a new vision - Blue Bird Dress became Paloma Blanca and the company soon started to focus exclusively on the creation of bridal gowns and accessories.


Today the company continues to be family owned and operated and remains 100% Canadian made.  Paloma Blanca’s flattering and inspiring designs have garnered a number of prestigious bridal industry awards. With a renowned reputation for designing and producing high quality wedding gowns with impeccable attention to detail, styling, fit and best-in-class service to brides and retailers, Paloma Blanca has generated worldwide acclaim and respect within the bridal industry.


The Paloma Blanca headquarters are located in Toronto, Canada and house both the creative design and the dressmaking process, including cutting, hand beading, assembly, finishing, quality control and distribution.


Based on unique and innovative designs, an uncompromising commitment to quality and professionalism, a standard of service that is second-to-none and through the development of trusted relationships, Paloma Blanca has earned a loyal worldwide client base. Paloma Blanca bridal gowns can be found in the best bridal shops in over 200 major cities around the globe.

Appointments for are strongly recommended so our knowledgeable experts can give you their undivided attention and provide a memorable experience. All appointments on weekends are limited to 1-hour. Please call us at (978) 774-4077 to reserve a convenient time.


It’s always helpful to bring a strapless bra, shoes or any other items that will assist us in creating the perfect fit.  We encourage you to bring photos of gowns you like in magazines or have online links ready on your phone or tablet.


Out of respect for other customers and stylists, please limit the number of people you bring. One or two trusted allies can usually help you get the job done. Of course, we’re okay with more, but feel confident our experts will provide you with the best suggestions and ideas. You may find yourself overwhelmed and frustrated with too many opinions.


Bella Sera is located at 85 Andover Street (Route 114) in Danvers, MA. We have a private lot with ample parking. You will enter the building under the black Bella Sera awning next to our friends at Giblees Menswear. Please note we are located on the second floor and offer a stair lift.


We ask that you do not take photographs during your appointment per the request of our designers. We are happy to provide you with a style number and website information to show off your dress to friends and family.


We recommend starting the wedding gown shopping process as early as 12-months before your special occasion date, as your dress should be ordered 9-months prior. Gowns can take some time to come in once ordered, and this ensures that you’ll have time for fittings with all you have going on!


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