ACCESSORIES     •     ALTERATIONS     •     BRIDAL     •     BRIDESMAID     •     MOB     •     OCCASION     •     PAGEANT  



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Founded in 1937 by Manny Bernstein, Paloma Blanca was first known as Blue Bird Dress. With its original location in downtown Toronto, Canada on the popular Spadina Avenue, the company began with a bridal gown and evening wear division. Manny’s brother Harry Bernstein also worked for the company and eventually took over the business from his brother. Continuing in the family tradition of offering unique bridal and evening wear designs and high quality manufacturing, Harry helped to maintain Blue Bird Dress as a leading design house in Toronto, making a name for itself across Canada.


In the late 70s, Harry’s two sons Marty and Shimmy Bernstein began working for the family business.  Working within every area of the company, from shipping and marketing to sales and design, Harry’s sons envisioned expanding the business. Eager to spread their wings, Marty and Shimmy worked together to increase distribution to hundreds of stores throughout the United States.  This cross-border success ignited a new vision - Blue Bird Dress became Paloma Blanca and the company soon started to focus exclusively on the creation of bridal gowns and accessories.


Today the company continues to be family owned and operated and remains 100% Canadian made.  Paloma Blanca’s flattering and inspiring designs have garnered a number of prestigious bridal industry awards. With a renowned reputation for designing and producing high quality wedding gowns with impeccable attention to detail, styling, fit and best-in-class service to brides and retailers, Paloma Blanca has generated worldwide acclaim and respect within the bridal industry.


The Paloma Blanca headquarters are located in Toronto, Canada and house both the creative design and the dressmaking process, including cutting, hand beading, assembly, finishing, quality control and distribution.


Based on unique and innovative designs, an uncompromising commitment to quality and professionalism, a standard of service that is second-to-none and through the development of trusted relationships, Paloma Blanca has earned a loyal worldwide client base. Paloma Blanca bridal gowns can be found in the best bridal shops in over 200 major cities around the globe.

Mac Duggal’s creations are as magnificent as the maharaja palaces that served as the brand’s earliest inspiration.  From sleek and streamlined silhouettes to intricate drapings and body conscious shapes that garner attention to more jeweled, beaded, embroidered and embellished styles – each present an early indicator to the upcoming season’s trends with an exquisite attention to detail that are the hallmark of an authentic Mac Duggal design. From fashion editor to celebrity stylist, movie star to headline entertainer, pageant winner to prom queen – Mac Duggal’s designs are spotlighted, worn and coveted by fashionistas and trendsetters alike.  From adorning actresses Gwyneth Paltrow, Jennifer Beal and Carmen Electra to headlining the stage on Carrie Underwood, Tina Turner, Bette Midler and Aretha Franklin, from guest segments on Jersey Couture and My Fair Wedding to appearances on the big screen in Country Strong, Titanic and Oceans 11 and crowning achievements on Miss America and Miss USA -- the brand has gained significant media prominence and celebrity buzz. Designer Mac Duggal won the DIVA 1998 Fashion Award for Designer of The Year in the Prom/Pageant category and has been the featured brand on the covers of Teen Prom, Pageantry Magazine and Seventeen Magazine.

Stephen Yearick epitomizes glamour for the sophisticated consumer. Its exclusive creations represent the ultimate in high fashion glamour.

ASHLEYlauren is a young, beautiful and red-carpet ready fashion line consisting of evening, cocktail, mother of the bride, bridal, prom, homecoming and pageant dresses. Designer Ashley Lauren recognizes the power of fashion. Immersed in design, intrigued by the latest trends and influenced by classic silhouettes, she takes great pride creating clothing that fits a unique style and personality. It is Ashley Lauren's passion for all things fabulous that motivates her to design a line that is both timeless and modern. "I love fashion, beautiful pieces crafted out of rich and luxurious fabrics. There is nothing more satisfying than seeing a woman enter a room in a great fitting dress and glowing with confidence. The dress plays an important part in making that entrance truly memorable; I am proud to be a part of its creation." Ashley Lauren ASHLEYlauren's corporate headquarters are located in Scarborough, Maine. The company also maintains showrooms in Atlanta and New York.

Tony Bowls is an American designer specializing in formal evening wear collections. After designing dresses for over 15 years, Tony is now creating his own lines.

His evening wear designs have a reputation in the pageant world where numerous Miss America, Miss USA and Miss Universe contestants have worn his designs. Tony is the Official Designer for the Miss America's Outstanding Teen Pageant and was the 2014 Official Miss America Evening Gown Designer. He not only implements his innovative ideas in the world of pageantry but also Prom and Social Occasion wear and is a two time DEBI Award winner for "Prom Designer of the Year". Tony's designs have appeared on such shows as Bravo's "Real Housewives", American Idol, American Music Awards,CMA Awards and many others. Tony Bowls designs are glamorous, sophisticated and distinctive soft modern edges of hand embroidery, beading and the use of luxurious fabrics.


We are thrilled Bella Sera Bridal & Occasion has an EXCLUSIVE CUSTOM collection from Tony-Bowls only available at our store!

"I am fascinated by the integration of creativity and technicality put into the process of designing a gown" states Tarik Ediz. Having graduated from college as an engineer, Tarik Ediz has successfully combined his mathematically gifted mind, with his love for fashion. He ventured into the world of fashion by following his heart and mind in 1987. He has since dedicated all of his time, energy and passion to creating specialty gowns that would surely stand out in a crowd. Every single Tarik Ediz dress is manufactured in his atelier in İstanbul, under his watchful eye. Every dress manufactured is a show of skillful craftsmanship and skillful tailoring. His unique designs and outstanding quality has carried Tarik Ediz from Istanbul to the international arena. Upon receiving high appraisals for his evening dress collections, in 2013 Tarik Ediz White collection was launched as his bridal line which continues to flourish as a succesful venture. Tarik Ediz now operates in 5 continents and over 80 countries. The company attends trade shows all over the world and proudly represents the sultry style of Tarik Ediz women.


Stephen Fernando Wong is, without a doubt, a fashion sensation. His chic and wearable evening-wear in demand both in the United States and abroad, coveted by such songstresses as Toni Braxton, Janet Jackson and Destiny’s child. Wong has a style that one part ostentation, two part class, and his designs are strongly influenced by the women who wear them. For Wong, making a statement is what the fashion world is all about. “My clothes are designed to show a lot of legs, open backs and low necklines,” he says. “It is important to have a classy mode even when you’re trying to look sexy.” Wong also believes that the fit of his clothes is what distinguishes his style from that of others couture designers. “My designs are made so they fit tight on the waist but a little bigger on the hips, to allow the natural women to wear them.”

Evening, Cocktail, Mother’s, and Prom, this collection has an evening look and party dress for various styles and tastes. From the woman searching for refinement and elegance in her look to the fashionista who wants to make a glamorous statement to the young girl looking for the perfect blend of flirty and trendy, it is almost impossible not to find a style that suits your taste!


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