Bella Sera 


New England's Premier Destination for Wedding Dresses, Mother of the Occasion and Bridesmaids


Every Bride is 

Designer Gowns for All Women

Our names are Lisa and Heidi, and we have been best friends in business for over fourteen years. Throughout these years we have cried tears of joy and pain, devised and achieved serious goals, worried to the point of panic, and made lifelong friends. Above all, we have sustained a truly genuine partnership, both professionally and personally. Such is the life of a small business owner, but we can honestly say this journey is worth every ounce of grit and energy we put in.
We began our journey in 2005, housing our dream in a cozy space in Middleton, MA. In 2009, we moved to our current home on Route 114 in Danvers, MA, where Bella Sera quickly took its new shape as a prominent fixture in the bridal industry. Three years later, we acquired the legendary Lorraine Roy Fashions, allowing us the pleasure of serving Mothers of the Occasion. Most recently, we partnered with Shoes to Dye For, a fifty year old shoe boutique offering a full range of shoes and accessories to our guests. Over the years, we have earned numerous industry awards, including The Knot Hall of Fame and Best of the Northshore for 10 years running.
Our mantra has always remained the same. Every Bride is Beautiful. Now, of course, we include Bridesmaids and Moms in that statement. We believe every woman deserves our care, respect and expert guidance when selecting the look she will wear for her special event. We want this process to be equal parts exciting and relaxing. No matter her size, age, ethnicity or sexual preference, our amazing stylists are by her side to offer honest advice so that she feels her absolute best.
You’ll see us around the shop when you are here. We are always scheming the next part of our dream, and of course, working hands on with the lovely women who represent us on their special day. None of this would be possible without the love and support of our families, staff and our wonderful guests who entrust us with their business. Thank you for supporting a local business, our families and our dream.

With Heartfelt Regards,


Heidi Nicholson and Lisa Almeida, Co-Owners

Hello Lovely! Welcome to Bella Sera Bridal.  

"Two happy lovers make one bread, a single moon drop in the grass. Walking, they cast two shadows that flow together; waking they leave one sun in their empty bed." 

Pablo Neruda

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To all of our lovely guests,

We are now open!!

Lovelies - great news! Our appointment fee has been lifted! Our guests have done such a great job of adhering to our guidelines, and we feel we can now safely operate without an appointment fee. As we are staffing based on the appointment schedule, we now just ask to keep a card on file in case you cancel within 48 hours or miss your appointment. You will be charged a $25 cancellation fee if that's the case. We do still ask that you abide by all other COVID policies, but you will no longer have to pay a fee for an appointment with our stylists. Time to start shopping for your dream dress!

Our mission is to create an experience that melds the joy an excitement of finding “the dress” with safety guidelines to ensure the health of all. We are overjoyed to finally connect with each of you once again. Things will be a bit different for the foreseeable future as we navigate our current normal.
Learn More About What To Expect

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Northshore magazine's 6th annual BONS Wedding Awards voting is underway! Bella Sera Bridal is nominated for Best Bridal, Best Women's Formal, Best Accessories and Best Alterations. Please vote for us by clicking the button below

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