LOVELIES - It's time to clear our racks, and YOU get the benefit! The majority of our in stock gowns will be on sale for savings of up to 70%! This includes plus size gowns.  This is an excellent opportunity for a second dress, last minute bride and all our frugal beauties.  Alterations and cleaning can still be taken care of by our wonderful staff, so you've got nothing to lose. Join us to see why so many of our brides choose to buy off the rack at Bella Sera! 

Book your bridal appointment ASAP to be part of this incredible event!

Sizzling Summer Sample Sale! Save up to 70%

august 1st - 31st

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Upcoming Events

Excited About What You are Seeing? Click the Event for Further Details and to Register.

Join us June 21st - 23rd to preview the newest styles from Casablanca's Beloved Collection. These gowns are incredibly diverse in style - ranging from simple boho and classic looks, as well as black wedding gowns! The best part - they are an INCREDIBLE VALUE!  Book early for best appointment.  And don't forget - Billy Costa could be paying it off for you!

June 21 - June 23

Casablanca's Beloved Collection Trunk Show

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We've had so many lovely curvy girls join us at past Plus Size Trunk Shows, that we've vowed to host them more often.  A preview of the newest styles ranging in Size from 18 - 30 will be available during this event. We fully believe your curves are your superpower, and it's always our mission to find you the dress that make you feel extraordinary on your wedding day! 

Curvy Girls Plus Size Trunk Show

july 19 - july 21 

Book Your Appointment 

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Book Your Appointment 

Your bridal accessories define your entire look, and we know how hard it is to try to track down just the right quality piece from an online retailer. So we've teamed up with Shoes to Dye For to bring you an outstanding selection of bridal shoes, wedges, sandals, dyeables, veils, headpieces, earrings, bracelets, necklaces...the list goes on and on.  Great stuff for Mom and your bridal party as well!  Book a private accessories appointment with us to complete your vision!

Our Bridal Accessory Collection Has Grown!

VIsit shoes to dye for at bella sera

Everything must go!

New inventory - 50% off

Older inventory 60% - 80% off

Bathing Suits - $40

Don't miss these AMAZING deals!



Thank you for your requesting an appointment! You should get a confirmation email from us within 24 business hours. If you do not please send us an email or give us a call! 

(978) 774 - 4077

Bridal Passport

Bella Sera 

When you purchase your bridal gown, you will receive a Bella Sera Passport.

Every time a purchasing bride brings back her bridal party, MOB, shouts us out on social media, or writes a review, she will receive an alterations credit.

Inquire in store for full details!

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