Save up to 70% off your dream gown!
Description: Please join us Saturday 1/19 as we clear the racks for the new items we have coming in. This is an amazing way to save up to 70% on a beautiful designer gown.
EXCLUSIVE PREVIEW DAY with the owners of Bella Sera Friday 1/18! We will only book 14 appointments for this day, and you will meet directly with one of our owners to select the perfect style at up to 70% savings…and maybe a little champagne as well…..
Book now, as this event will fill up at lightning speed!

Bridal Sample Sale

January 18 & January 19th

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Upcoming Events

Excited About What You are Seeing? Click the Event for Further Details and to Register.

We simply cannot wait for you to see the incredible new styles from Essense Designs! Join us to find your perfect look, and you’ll receive a 10% discount should you choose the gown of your dreams. We suggest you book early, as this event tends to fill up quickly!

January 25th to January 27th 

Essense Design Trunk Show

If you purchase your bridal gown

between 11/1 and 12/31 and you'll be entered to win your gown for FREE courtesy of Bella Sera!

Winner will be announced NEW YEAR'S DAY on our Instagram and Facebook pages. @ShopBellaSera

11/1 - 12/31


Thank you for your submission! Remember to follow us on Instagram to see if your a winner!  

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Let’s welcome our newest designer in true fashion! Eddy K is quickly becoming the name we hear on every bride’s lips, so you are definitely going to want to take a peek at this collection. Upon selecting the perfect Eddy K dress, you will receive a 10% discount and a big hug from us!

Eddy K Dreams Trunk Show

FEBRUARY 2nd to February 10th   

Book Your Appointment 

Book Your Appointment 

Your curves are your superpower, lovelies! Let us help you find the prefect look for your wedding day with all the newest styles in size 18+ from the incomparable Essense Designs. Purchasing brides will receive a 10% discount, as well as a special gift from the owners of Bella Sera. Let’s get you scheduled, vixens!

Essense Designs Plus Size Trunk Show

february 23rd to february 25th

Everything must go!

New inventory - 50% off

Older inventory 60% - 80% off

Bathing Suits - $40

Don't miss these AMAZING deals!



Thank you for your requesting an appointment! You should get a confirmation email from us within 24 business hours. If you do not please send us an email or give us a call! 

(978) 774 - 4077

Bridal Passport

Bella Sera 

When you purchase your bridal gown, you will receive a Bella Sera Passport.

Every time a purchasing bride brings back her bridal party, MOB, shouts us out on social media, or writes a review, she will receive an alterations credit.

Inquire in store for full details!










11 AM - 8 PM

11 AM - 8 PM

11 AM - 8 PM

10 AM - 5 PM

09 AM - 5 PM

10 AM - 4 PM

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