The month of April is dedicated to BRIDES! Shop our racks for the perfect look and save up to 70% on in-stock styles. We need the room on our racks.  You need the cash to stay in your pocket.  It's as simple as that.  And speaking of pockets, we can't tell you how many adorable wedding dresses we have with pockets in them!  Don't you just want to try them?  Yes, girl!  We can't wait to put that enormous 'I Just Found My Dress' smile on your beautiful face!  Click the link to book a day and time that is convenient for YOU.

Bridal Sample Sale Going on Now!

April 1st - april 30th

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Upcoming Events

Excited About What You are Seeing? Click the Event for Further Details and to Register.

Ursula of Switzerland features an array of comfortable styles in varying beautiful color options.  Ursula has a great selection for both Mothers and Grandmothers, and will also be sending plus size options and pant suits.  Their styles are a great value, plus you'll receive a 10% discount on any purchase during this event!

March 1 - march 10

Ursula Trunk Show for Moms

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Book Your Appointment 

Visit us during this event to see all of the styles in the latest collections from Jade and Jade Couture.  These dresses come in so many colors, fit beautifully and comfortably, and are an amazing value! We look forward to helping you find the perfect dress to match your vision at our Jade and Jade Couture Trunk Show!

Jade and Jade Couture Mothers Trunk Show

March 22 - March 24  

Book Your Appointment 

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Book Your Appointment 

As we welcome Shoes to Dye For to Bella Sera, we are offering Moms and Grandmothers a FREE GIFT with any special occasion shoe purchase.  March is the perfect opportunity to outfit yourself from head to toe, while keeping a little money in your pocket.  To visit our beautiful new shoe collection, simply stop by or book an accessories appointment with us.

Shoes to Dye for Free Gift with Purchase

The entire month of march

Everything must go!

New inventory - 50% off

Older inventory 60% - 80% off

Bathing Suits - $40

Don't miss these AMAZING deals!



Thank you for your requesting an appointment! You should get a confirmation email from us within 24 business hours. If you do not please send us an email or give us a call! 

(978) 774 - 4077

Bridal Passport

Bella Sera 

When you purchase your bridal gown, you will receive a Bella Sera Passport.

Every time a purchasing bride brings back her bridal party, MOB, shouts us out on social media, or writes a review, she will receive an alterations credit.

Inquire in store for full details!

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