If your Mom is looking for a clean, classic and younger style for your wedding, she definitely needs to attend this event.  Heidi and Lisa searched for a younger, well constructed Mothers line while at the recent bridal market.  They are thrilled to introduce Janique by K.  This look is clean, timeless and youthful.  There are also some one-of-a-kind beaded beauties that would work wonderfully for a more formal event.  Book your appointment with us to see the extraordinary fit, colors and design of Janique by K.  Save 10% during this event!

Introducing Janique for our Mothers

October 18th - 20th

Book Now

Upcoming Events

Excited About What You are Seeing? Click the Event for Further Details and to Register.

Special occasion and wedding shoes are truly hard to come by! We are thrilled to offer the best selection of shoes, including special sizes and widths, to our brides, Moms and bridal parties.  In addition, we not have an INCREDIBLE selection of accessories in stock and ready to rock! Book an appointment to finish your look with us!

NEw shoe and accessory boutique now located at bella sera

Shoes to Dye For has all Your Accessory Needs, right here at Bella Sera!

Book Now

Book Your Appointment 

This event has been a huge hit with our bridal parties! Simply bring your bridesmaids in between November 1st and December 31st to order their dresses, and they will be automatically entered to win $500 back to split between them! So far we've run this promotion twice and they winning bridal parties were ecstatic!!!  Winner will be announced via social media the first week of January.

Our Annual $500 Bridesmaid Giveaway!

Nov 1st - Dec 31st

Book Your Appointment for your bridesmaids today! 

Book Now

Book Your Appointment to view our MOB Collections

Moms - You asked and we listened! We are thrilled to introduce new collections before the end of 2019.  We will be previewing new styles from Montage and Yvonne D November 3rd and 4th.  Join us to find the perfect look for your child's wedding and save 10%.  Book your appointment below.

Montage Mothers Turnk Show

Join Us November 3rd and 4th and save 10% on our newest collection!

Everything must go!

New inventory - 50% off

Older inventory 60% - 80% off

Bathing Suits - $40

Don't miss these AMAZING deals!



Thank you for your requesting an appointment! You should get a confirmation email from us within 24 business hours. If you do not please send us an email or give us a call! 

(978) 774 - 4077

Bridal Passport

Bella Sera 

When you purchase your bridal gown, you will receive a Bella Sera Passport.

Every time a purchasing bride brings back her bridal party, MOB, shouts us out on social media, or writes a review, she will receive an alterations credit.

Inquire in store for full details!

Follow Us

come and